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TCHURAKOV.
Services

Identity that lives inside the product: from positioning strategy to a motion guideline and Figma libraries. We hand the system over so the in-house team can run it on their own

Systems, not logos: clients ship new touchpoints without us

  • Brand platform and verbal identity
  • Visual systems: logo, typography, color, motion
  • Packaging systems for FMCG lines
  • Guidelines and Figma libraries with team training

FAQ

How is a system different from a logo?

A logo is one asset. A system is the set of rules that lets your team ship any asset without us — from packaging to social media.

How is the identity handed over?

Guidelines, Figma libraries and team training on real tasks. The readiness criterion: new assets ship without our involvement.

Do you do naming and strategy?

Yes: brand platform, verbal identity and positioning are part of the full branding scope.