Services
An in-house research practice: depth interviews, usability tests, diary studies. The outcome is not a report on a shelf but verified hypotheses in the product backlog
2,400 hours of interviews in five years. Insights prioritized by revenue impact
- Depth interviews and field research
- Moderated and unmoderated usability testing
- Diary studies for long-running scenarios
- Heuristic UX audits with prioritized findings
FAQ
How many respondents do we need?
For qualitative insights — 6–8 interviews per segment: findings start repeating after that. For quantitative validation — surveys in the hundreds.
Where do respondents come from?
Our own panel plus recruiting to profile: from entrepreneurs to physicians. We screen, you approve the criteria.
What do we get in the end?
Not a report for the shelf — verified hypotheses in the backlog, prioritized by revenue impact.